OUR STORY

Veteran jeweler / designer Ronald Hansen had a vision that sparked
the eventual creation of the luxury brand, DIAMONNA™.

READ RON'S STORY

“Throughout my diamond career I have always known there would eventually be legitimate alternatives to mined diamonds. The high prices coupled with the impact on human life and the environment begged for a better solution. For years there have been companies growing diamonds in laboratories. Although beautiful and eco-friendly, the stones they were producing lacked the price point I wanted to offer my customers. Then, on the other hand, there was always the standard cubic zirconia that was inexpensive, but not durable and possessed fleeting beauty. Neither of these options were perfect for my customers. I recall saying to myself, “How awesome would it be if I could produce a truly incredible gem for the millions of people that don't want, or maybe can't afford a mined diamond? I’m going to use my life’s work in the fine diamond business, combined with my trained critical eye to find the best possible option for my customers. I’ll employ brilliant science minds to help create my dream…I know I can create a luxury gem brand that virtually anyone can afford and I’ll be able to bring world class, amazing diamond jewelry to the whole world.”

I knew the road ahead would be quite expensive and at times an uphill battle; it was, but also exciting and even the smallest victories kept my vision

and hope alive.

In the beginning of 2012 I decided to test out any diamond alternatives in the market. I bought every diamond alternative I could find and I analyzed them for all parallel diamond-like performance aspects, including dispersion (fire), beauty and durability. My experienced, critical eye rejected almost every one of these diamond alternatives except for 3; ASHA, followed by the Amora Gem, and eventually the Forever One, by Charles and Colvard. These are all well made, clean, colorless, legitimate diamond alternatives. I listed and started selling them. I was quickly informed by the owner of Amora (betterthandiamond.com) that my company, GoldAndGems.com “became the highest selling Amora Gem retailer in the US” by only May of the first year! This was quite flattering news. It told me that people appreciate service and integrity and that the people have a changed their mindset about diamonds. They are hungry for a legitimate, cost effective alternatives.

I knew that people deserved a better option and I would stop at nothing to provide it.

Creating the DIAMONNA™

For over 2 years I worked and I worked, I stumbled, I fell, I went back to drawing board…and to the lab. I am blessed to have a great staff, wife and family to lift me when I hit a development wall. I am proud that I never quit, even in moments of apparent defeat. I would eventually turn my vision into a tangible product; a perfectly cut, hard, crystalline combination. DIAMONNA™ possesses a high level of Carbon (aka Diamond) and even tests as a mined diamond with the thermal testing device. Extraordinary, master diamond cutters worked to develop extremely exacting angles and precise facet alignments that would make Leo Tolkowski salivate. Yes, I have finally done it and the results have passed my ever critical standards!

So, at long last, I’m beyond thrilled to announce that my dream has now become a reality. My tireless work is ready to be seen, purchased and worn by millions of special people, worldwide. It is now my true honor to introduce the gem that will change the world’s carbon footprint forever while bringing true joy to all brides and jewelry lovers…DIAMONNA™ has been born!!!

DIAMONNA™

The Brilliant Diamond Alternative™

About

the story behind the brand

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